FDA Commissioner Scott Gottlieb announced plans to “restrict” sales locations for flavored e-cigarettes that appeal to youth. The restriction, which falls far short of a ban, will require sales to take place only in “age-restricted in-person locations and, if sold online, under heightened practices for age verification.”
The restriction does not apply to menthol, mint, or tobacco flavors because, ostensibly, these appeal in greater percentages to adults. Even so, Gottlieb cites that 20% of kids, roughly 720,000, choose menthol flavoring for e-cigarettes and 54% of minors who smoke combustible cigarettes choose menthol as well. A full ban against similar flavorings, i.e., those that appeal to youth and young adults, was issued for tobacco cigarettes in 2009.